Job Title: Digital Marketing Leader
About the Role
We are seeking an experienced Digital Marketing Specialist to drive our online presence, optimize campaigns, and lead data-driven marketing strategies.
Key Responsibilities
* Develop and implement digital marketing plans that align with company goals and objectives.
* Plan, execute, and optimize SEO & SEM campaigns across multiple channels (Social Media, SEO, SEM, Content Marketing, etc.).
* Manage and optimize paid advertising campaigns, including TT ads, Meta Ads, Google Ads, and KOL-driven campaigns to maximize engagement and conversions.
* Analyze data and performance metrics, managing digital ad budgets efficiently while ensuring continuous optimization and reporting on campaign success.
Requirements
* At least 2 years of experience in digital marketing, performance marketing, and paid media management.
* Expertise in SEO, SEM, content marketing, and social media advertising.
* Strong analytical and data-driven mindset to track and optimize marketing performance.
* Hands-on experience managing Google Ads, Meta Ads, TT Ads, and influencer (KOL) marketing campaigns.
* Ability to work in a fast-paced environment and collaborate with cross-functional teams.
About Us
We are a global technology brand recognized for our high-quality smart devices. Our core product is mobile phones, complemented by mobile internet services powered by a self-developed operating system.