Job Title
A talented and experienced WordPress Developer & Landing Page Team Lead is required to spearhead our landing page creation and optimization function.
This challenging role involves managing multiple concurrent projects while maintaining exacting standards required when significant marketing budgets are on the line. You'll be responsible for ensuring flawless data flow and attribution tracking between our marketing campaigns (primarily Meta, but across various channels) and our HubSpot CRM.
* Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms
* Own the complete technical implementation of marketing campaigns from concept through launch
* Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences
* Implement and troubleshoot complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution
* Optimize landing page performance for speed, mobile responsiveness, and conversion rates
* Conduct A/B testing and implement rapid iterations based on campaign performance data
HubSpot Integration & Data Management
You'll be responsible for building and maintaining seamless integrations between landing pages and HubSpot CRM. This includes:
* Build and maintain accurate lead capture, form submissions, and data synchronization
* Implement and validate proper lead source attribution and campaign tracking in HubSpot
* Create custom workflows and automations to support campaign objectives
* Troubleshoot data discrepancies and ensure marketing attribution accuracy
Technical Leadership & Team Management
You'll lead and mentor a team of two WordPress developers, manage workload distribution across multiple concurrent projects and campaigns, establish and enforce development standards, quality assurance protocols, and best practices, conduct code reviews and provide constructive technical feedback, create project timelines and ensure on-time delivery of campaign assets, and serve as the escalation point for complex technical challenges.
Quality Assurance & Risk Management
You'll implement rigorous QA processes before any campaign launch, verify all tracking mechanisms are functioning correctly across devices and browsers, maintain detailed documentation of tracking implementations and technical specifications, proactively identify and resolve potential issues before they impact campaign performance, and ensure compliance with privacy regulations in all tracking implementations.