Are you a data-driven marketer who loves building automated journeys? Do you believe that the future of Marketing lies at the intersection of CRM, B2B Strategy, and Artificial Intelligence ? If so, this is your next challenge. About the Role We are looking for a Marketing CRM Analyst to join our Growth & Marketing team. You will be responsible for the \"brain\" of our marketing operation: managing our database, orchestrating communication flows, and using AI to scale our personalization efforts. Your goal is to optimize the B2B marketing funnel and deliver high-quality opportunities to the sales team.
Key Responsibilities: CRM Strategy: Own the Marketing CRM platform, ensuring data integrity and lead flow synchronization between Marketing and Sales.
B2B Funnel Optimization: Manage the lead lifecycle from acquisition to SQL (Sales Qualified Lead), identifying bottlenecks and improving conversion rates.
Advanced Email Marketing: Execute end-to-end email campaigns—from segmentation and copywriting to technical setup and A/B testing.
AI-Powered Marketing: Implement AI tools to automate content creation, predict customer behavior, and personalize the B2B journey at scale.
Retention & Nurturing: Build complex automated nurturing tracks tailored to different personas and industries within the B2B landscape.
Reporting: Analyze campaign performance and attribution, providing insights to the CMO and stakeholders on ROI and channel efficiency.
What We Are Looking For (Requirements): Solid experience in Digital Marketing with a heavy focus on CRM (HubSpot, Salesforce Marketing Cloud, or similar).
Direct experience in the B2B sector (understanding of Lead Scoring, MQLs, and long sales cycles).
Expertise in Email Marketing strategy (deliverability, engagement, and automation).
AI Proficiency: Ability to use AI (LLMs, automation agents, or predictive analytics) to enhance marketing productivity and campaign results.
Analytical mindset with a \"test and learn\" approach.
Nice-to-haves: Experience with Marketing Attribution models
Basic knowledge of HTML/CSS for email templates
Experience with ERP (Odoo)
Why Join Our Marketing Team? Collaborative environment with focus on professional international growth
Monthly bonus and employee recognition programs
Free gym and workplace exercise sessions
Transportation and meal allowance
Health insurance
Discount on selected pharmacies
Support for language courses and professional training
Fresh fruit available daily at the workplace
Ready to grow with Athletic? Apply now!
#MarketingCRM #B2BMarketing #MarTech #MarketingAutomation #AIinMarketing #GrowthMarketing