Grow with Us: Media Acquisition Specialist
About the Role:
We are seeking a highly skilled and strategic Media Acquisition Specialist to join our team. As a key member of our digital marketing department, you will be responsible for developing and executing multi-million-dollar Google Ads campaigns that drive business growth.
Responsibilities:
* Campaign Strategy & Execution: Own the full lifecycle of Google and YouTube ad campaigns, from planning and launch to optimization and scaling. Execute both search and video strategies using Google Ads and YouTube Ads Manager.
* Budget Management & Channel Scaling: Manage and optimize Google ad spend from six figures to multi-millions while maintaining strong performance metrics. Build and grow YouTube as its own high-performing acquisition channel.
* Performance Optimization: Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities. Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
Requirements:
* 5+ years running paid Google and/or YouTube campaigns
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
* Proven experience growing ad spend
* Proven track record of scaling performance with ROAS and CAC accountability
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
* Strong data literacy and ability to interpret performance metrics to drive decision-making
* Experience with attribution models and tracking setups (GA4, UTMs, etc.)
* Comfortable writing or editing ad copy for performance, not just branding
* Self-starter who thrives in a fast-paced, data-driven environment
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
* Familiarity with AI tools to streamline analysis or creative ideation is a plus
Additional Requirements:
* Willingness to work US time zones, regardless of geographic location
* Access to a computer
* Reliable internet connection
* Reliable and distraction-free work environment
* Must be fluent in English (read/write/speak)
Benefits:
This is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.
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