Location(s):BrazilCity/Cities:Rio de JaneiroTravel Required:26% - 50%Relocation Provided:NoJob Posting End Date:March 8, 2026Shift:Job Description Summary:At The Coca Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.Brazil is a critical growth and innovation market, where shopper behavior, culture, and channel complexity demand distinctive and scalable retail experiences. Through Shop X, we elevate how brands come to life in retail by connecting brand ideas, shopper needs, and execution excellence.The Senior Manager, Creative Shopper / Shop X – Brazil is responsible for leading the creative development and execution of shopper experiences across channels, translating Product & Retail XP and Brand strategies into impactful, executable, and commercially effective in-store solutions. This role partners closely with Brand, IMX, Commercial, Frontline Marketing, and Bottlers to ensure consistency from strategy to execution at the point of sale.What You’ll Do for UsLead the development and execution of Creative Shopper and Shop X plans for Brazil, aligned with Product & Retail XP, Brand, and Commercial priorities.Translate brand strategies, shopper insights, and cultural context into creative retail concepts that drive visibility, engagement, and conversion across channels.Own the end-to-end shopper creative process—from idea and design to in-market execution—ensuring solutions are scalable, relevant, and execution ready.Define and deploy Creative Pictures of Success by channel, balancing creative excellence with operational and bottler realities.Ensure shopper experiences are consistent with Experience Principles, Design Systems, and Brand Standards.Partner with Frontline Marketing, Sales, and Bottlers to adapt and activate shopper solutions in market.Lead the design and rollout of POS, displays, and in-store experiences, including pilots, test and learn initiatives, and toolkits.Manage the shopper creative activation calendar, ensuring alignment across Brand, IMX, and Commercial rhythms.Develop clear shopper execution guidelines and creative toolkits to enable high-quality market execution.Lead creative, design, and production agencies, ensuring strong briefs, disciplined delivery, and quality output.Owns tactical and operational creative shopper plans for Brazil within an established Product & Retail XP strategy.Acts as a subject matter expert in Creative Shopper and Shop X within the market.Leads workstreams and projects with cross-functional and indirect resources; may coach or manage junior contributors.Operates with autonomy on complex executional decisions, escalating strategic trade-offs as appropriate.Identifies opportunities to evolve shopper creativity, design systems, and retail experience models.Solves complex execution challenges by adapting global or regional concepts to local channel realities.Contributes to continuous improvement of Shop X ways of working, tools, and processes.Influences stakeholders across Product & Retail XP, Brand, IMX, Commercial, Frontline Marketing, and Bottler organizations.Communicates creative ideas effectively to both creative and commercial audiences.Builds strong, collaborative relationships with agencies, suppliers, and external partners.Requirements & QualificationsBachelor’s degree required; background in Marketing, Design, Advertising, or related field preferred.7–10 years of experience in Shopper Marketing, Retail Experience, Trade Marketing, or Creative Commerce, ideally within FMCG / CPG.Proven experience developing creative shopper solutions that drive commercial impact.Experience working with bottlers, distributors, or complex sales organizations.Strong understanding of shopper behavior, channel dynamics, and retail execution.Experience leading cross-functional projects and agency partners.Fluent English and Portuguese required.What We’ll Do for YouMarket Ownership: Lead Creative Shopper and Shop X execution in one of Coca Cola’s most important markets.Iconic Brands: Shape how world-class brands come to life at the point of sale.Leadership Development: Build readiness for expanded scope or Director-level roles.Purpose Driven Work: Help refresh the world and make a difference through meaningful retail experiences.SkillsAgileAI ConceptsAudience EngagementBrand StrategyCreative StrategiesData InsightsData StrategiesDesignDesign ThinkingExperimentationIdeas GeneratorInfluencer MarketingMarket SegmentationNegotiationOmnichannel InteractionsPortfolio StrategiesRevenue Growth ManagementSocial MediaStorytellingSustainabilitySystem EconomicsUser Experience (UX) DesignOur Purpose and Growth CultureWe are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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