We are a Silicon Valley based product company building a next-generation, AI-native platform for the hospitality industry. Looking for a Director of Marketing who understands hotels, understands technology, and knows how to turn that knowledge into real growth.
This role is ideal for someone who has marketed to hotel decision-makers before and enjoys building campaigns, writing compelling content, and generating measurable demand.
About the Role
We’re building something special for the hotel industry, and we’re looking for a Director of Marketing who feels at home in the world of hotel technology.
If you’ve spent meaningful time marketing to hoteliers, understand how hotel decision-makers think, and enjoy rolling up your sleeves to create campaigns that drive pipeline, you’ll thrive in this role.
This is a hands-on, full-funnel leadership role responsible for building and scaling our marketing engine. You will oversee demand generation, product marketing, content creation, and go-to-market strategy while working closely with Sales to drive qualified leads and revenue growth.
The hospitality industry values clarity, trust, and solutions that make operations easier. We’re looking for someone who knows how to communicate exactly that.
What You’ll Be Doing
Develop a deep understanding of the hotel ecosystem, including independent hotels, management companies, and brand-affiliated properties.
Stay closely connected to the needs and priorities of hotel decision-makers such as:
* General Managers
* Directors of Sales and Marketing
* Revenue Managers
* Digital marketing leaders
* IT leaders
Use these insights to shape messaging, positioning, and campaigns that resonate with hotel operators.
Owning the Marketing Engine
Build and manage the full marketing funnel—from awareness through lead generation, nurturing, and conversion to sales.
Key areas include:
* Demand generation strategy
* SEO and digital acquisition
* Email and lifecycle marketing
* Webinars and industry events
* Campaign development and execution
Your goal is to ensure marketing consistently generates qualified pipeline for the sales team.
Leading Blog and Thought Leadership Strategy
Own and grow the company’s blog and thought leadership presence to establish authority in the hospitality technology space and drive inbound demand.
This includes:
* Writing and overseeing blog content focused on hotel industry trends and insights
* Creating thought leadership around topics like AI in hospitality, guest engagement, and direct booking strategies
* Developing SEO-driven blog content that attracts hotel decision-makers researching solutions
* Implement AI Engine Optimization (AEO) strategies to ensure the company and its content are discoverable through AI agents like Copilot, ChatGPT, Perplexity, and other emerging AI-driven discovery platforms.
* Repurposing blog content into campaigns, LinkedIn posts, webinars, and sales materials
Creating Content That Speaks the Hotel Industry’s Language
Develop and oversee content that resonates with hospitality leaders, including:
* Blog articles and thought leadership pieces
* Industry guides and educational resources
* Case studies and ROI stories
* Campaign messaging and landing pages
* Sales enablement materials
The goal is content that feels authentic, practical, and directly relevant to hotel operators, while positioning the company as a trusted voice in hospitality technology.
Becoming Deeply Fluent in the Product
You will develop strong product knowledge and become fluent in how the platform works.
This includes understanding:
* How the product integrates into the hotel technology stack
* The operational problems it solves for hotel teams
* The value it creates for revenue growth and guest engagement
This fluency will help shape messaging, positioning, and product launches.
Partnering Closely with Sales
Marketing and sales alignment is critical in this role.
You will work closely with the sales team to:
* Align on pipeline and growth targets
* Develop campaigns that generate qualified opportunities
* Support sales with content, messaging, and materials
* Continuously improve lead quality and funnel performance
Using Data to Drive Decisions
Track performance across the funnel and continuously improve marketing efficiency.
You will analyze:
* Lead generation performance
* Campaign ROI
* Funnel conversion metrics
* Customer acquisition trends
Marketing should be measurable, predictable, and scalable.
Success in This Role
Success in this role will be measured by the ability to build a scalable marketing engine that consistently generates qualified pipeline.
Key outcomes include:
* Growth in marketing-sourced and marketing-influenced pipeline
* Consistent generation of qualified leads for the sales team
* Increased inbound demand through SEO, blog content, and thought leadership
* Strong campaign performance across webinars, events, and digital channels
* Clear and compelling positioning that resonates with hotel decision-makers
What We’re Looking For
* Experience marketing to hotels or within the hospitality technology ecosystem
* Experience in B2B SaaS marketing and demand generation
* Proven ability to generate qualified pipeline and measurable revenue impact
* Strong writing and storytelling skills, including blogs and thought leadership content
* Ability to translate complex technology into clear, compelling messaging
* Comfort operating both strategically and hands-on
* Experience collaborating closely with sales teams in a pipeline-driven environment
* Interest in AI-driven platforms, automation, and emerging technology transforming hospitality
Experience at or working with hospitality technology platforms such as hotel CRM, guest engagement, marketing automation, revenue management, or hotel operations platforms is highly valued.
Why You Might Love This Role
You enjoy understanding how an industry works and building marketing that speaks directly to it.
You like owning the entire marketing engine, not just one channel.
You enjoy turning insight, content, and campaigns into measurable growth.
You want to help shape how the hospitality industry adopts the next generation of technology.
Why Join Us
You’ll be joining a modern AI-native product company that is helping reshape how hotels understand their guests, grow direct bookings, and operate more intelligently.
This is a rare opportunity to help introduce AI-powered guest engagement and marketing technology to the hospitality industry while building a marketing engine that drives real growth.
Your work will directly influence:
* How the industry understands our product
* How we position ourselves in the market
* How we generate scalable demand
You won’t just run campaigns—you’ll help define how a new category of hospitality technology is introduced to the market and adopted by hotel leaders around the world.
If you’re energized by hospitality, great products, and building a marketing engine that truly moves the needle, we’d love to meet you.