Brand & Content Manager (Head of Department) Location: São Paulo - OnsiteOverviewWe are seeking a Brand & Content Manager to lead brand development and content strategy for a new iGaming market launch in Brazil. This is a key role focused on building a strong, locally relevant brand presence from the ground up, driving awareness, engagement, and acquisition through compelling storytelling and high-impact campaigns.You will play a central role in defining how the brand connects with Brazilian audiences, ensuring cultural relevance, regulatory alignment, and consistency across all channels.Key Responsibilities:Define and implement brand positioning tailored to the Brazilian market, ensuring differentiation in a competitive iGaming landscape Develop and execute go-to-market campaigns for launch and ongoing growth Own and lead the content strategy, including planning, creation, and distribution across digital platforms (social, web, CRM, affiliates) Build a strong, consistent brand voice and storytelling framework that resonates with local audiences Collaborate with performance marketing, CRM, product, and affiliate teams to align messaging and campaigns Manage content calendars, agencies, and creative production workflows Ensure all content complies with local regulations and responsible gaming guidelines Track and analyze performance metrics, optimizing campaigns and content based on data insights Establish and evolve brand guidelines for the Brazilian marketMust-Have Requirements:Proven experience in branding and content strategy, ideally within digital or consumer-facing industries Strong storytelling skills, with the ability to create engaging, culturally relevant narratives Experience managing multi-channel content (social media, web, email/CRM, etc.) Deep understanding of Brazilian market dynamics and audience behavior Fluent in Portuguese and EnglishNice to Have:Experience in iGaming, sports betting, or online entertainment Prior involvement in market launches or brand building from scratch Familiarity with affiliate marketing and performance-driven environmentsProfile:Entrepreneurial mindset with the ability to operate in a launch / scale-up environment Creative yet data-driven approach to brand and content Strong stakeholder management and cross-functional collaboration skills Passion for entertainment, gaming, and digital culture