Senior Paid Media Specialist
This role involves managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on Direct-to-Consumer (DTC) e-commerce brands. The ideal candidate will have a deep understanding of e-commerce metrics such as Average Order Value (AOV), Lifetime Value (LTV), conversion rates, etc., to drive profitability.
Key Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads.
* Optimize ad performance through data-driven decision-making, improving Return on Ad Spend (ROAS) & Cost per Acquisition (CPA).
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
* Creative testing & ad iteration to enhance engagement and conversion rates.
* Competitor & market trend analysis to identify opportunities and improve strategy.
* Reporting & insights generation using Looker Studio and other analytics tools.
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Strong analytical skills with a focus on revenue-driving decisions.
* Fluent in English (written and spoken).
* Experience with remarketing & dynamic product ads.
* Proven expertise in Search Engine Optimization (SEO).
* Experience with external feed management platforms (DataFeedWatch or Channable).
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce.
* Knowledge of email marketing & Conversion Rate Optimization (CRO) strategies to enhance funnel efficiency.
* Experience working with DTC brands in apparel, streetwear, or fashion.
About the Role:
This is a full-time position that requires a strong analytical mindset and expertise in e-commerce advertising. If you have +5 years of experience in paid media, a proven track record with Merchant Center, Google Shopping, Meta Ads, and SEO, we want to hear from you.