Job Description:We are seeking a skilled Senior Marketing Automation Specialist to join our team.As a key member of our marketing operations team, you will be responsible for leading the implementation of Adobe Campaign Classic solutions, designing and executing complex marketing strategies, and mentoring junior engineers.You will work closely with cross-functional teams to design, build, and optimize sophisticated marketing campaigns that deliver measurable business impact. Your key responsibilities will include:Leading the end-to-end implementation of Adobe Campaign Classic, ensuring alignment with business objectives and industry best practices.Designing, developing, and managing complex multi-channel marketing campaigns utilizing custom resources, real-time events, advanced workflows, content blocks, fragments, and typology rules.Ensuring the integrity, quality, and accuracy of customer data to enable precise targeting and segmentation.Implementing and optimizing marketing automation processes to streamline campaign execution and maximize efficiency.Leveraging dynamic content and personalization strategies to enhance customer engagement and conversion rates.Mentoring and guiding a team of junior engineers, fostering a collaborative and high-performance environment.Collaborating with upstream and downstream systems using REST API services, ensuring seamless data integration and process automation.Utilizing expertise in HTML, CSS, and JavaScript to support campaign development and troubleshooting.