Senior Paid Media Specialist
Job Description:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on Direct-to-Consumer e-commerce brands.
* Optimize ad performance through data-driven decision-making, improving Return on Ad Spend (ROAS) & Cost Per Acquisition (CPA).
* Develop a deep understanding of e-commerce metrics to drive profitability, including Average Order Value (AOV), Lifetime Value (LTV), conversion rates, etc.
Key Responsibilities:
* Creative testing & ad iteration to enhance engagement and conversion rates.
* Competitor & market trend analysis to identify opportunities and improve strategy.
* Reporting & insights generation using analytics tools.
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns.
* +5 years of experience with Merchant Center.
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus).
* Proficiency with Google Ads Editor for bulk campaign management.
* Strong analytical skills with a focus on revenue-driving decisions.
* Fluent in English (written and spoken).
* Experience with remarketing & dynamic product ads.
* Proven expertise in Search Engine Optimization (SEO).
* Experience with external feed management platforms (DataFeedWatch or Channable).
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce.
* Knowledge of email marketing & Conversion Rate Optimization (CRO) strategies to enhance funnel efficiency.
* Experience working with Direct-to-Consumer brands in apparel, streetwear, or fashion.
Salary: USD $1,200 - $2,000/month
Schedule: Full-time
Location: Remote (Must work Florida time zone)