Digital Tag Management Engineer
We are seeking a skilled Digital Tag Management Engineer to join our team.
* Implement effective campaigns that optimize for performance and comply with industry standards.
* Implement tags, establish MMP integrations, and resolve any technical difficulties related to ad delivery and campaign performance measurement.
* Oversee the implementation of any new platforms utilized for tracking performance.
This role requires strategic thinking to identify and trouble shoot issues and implementation skills to fulfill the tagging requirements of product teams.
The ideal candidate will have expertise in Ad Operations to enable campaign effectiveness and optimize for performance. If you are passionate about transforming customer data into actionable insights and driving impactful digital initiatives, we invite you to apply for this exciting opportunity.
Key Responsibilities:
* Architect and implement a comprehensive solution that enables the ability to organize and monitor how each platform integrates with others is also critical.
* Collaborate with product teams to define and understand KPIs and translate desired KPIs to identify which pages need to be pixeled and what data is needed to deliver desired measurement.
* Trouble shoot errors by reviewing code implementation and providing specific instructions to product teams to resolve the errors.
Requirements:
* Bachelor's degree in computer science, information technology, or a related field.
* 3-5+ years of experience in ad operations.
* Strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
* Expert in Google Analytics.
About This Role:
* You will work closely with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives.
* You will provide clear implementation instructions for various environments including direct implementation on web pages and through tag management systems such as GTM and Tealium.
Please Note:
* This job description is subject to change based on the needs of the organization.