Marketing Specialist
We are seeking a seasoned marketing professional to join our mission-driven team, dedicated to connecting doctors with underserved communities.
This role involves designing and implementing strategic marketing campaigns to attract qualified doctors to regions where they are needed most. You will work closely with our recruitment and strategy team to identify key messaging angles, leverage data to highlight regional demand, and craft compelling narratives that resonate with purpose-driven physicians.
* Phase 1: Attracting Quality Doctors
* Design localized marketing strategies to attract doctors to underserved communities
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Run digital paid campaigns to build awareness and trust
* Manage content creation, focusing on human-centered storytelling
* Establish marketing processes and systems for replicability across regions
* Measure and optimize campaigns based on data: patient sign-ups, website visits, cost per acquisition
Phase 2: Helping Doctors Build Their Practice and Patient Base
Once doctors are placed, you will lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
* Design and execute localized marketing strategies to attract patients to newly settled doctors
* Manage digital paid campaigns to build awareness and trust
* Manage content creation, focusing on human-centered storytelling
* Establish marketing processes and systems for replicability across regions
* Measure and optimize campaigns based on data: patient sign-ups, website visits, cost per acquisition
You will have hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms. Our ideal candidate is a senior marketing professional with 5+ years of experience in B2B and B2C markets, passionate about healthcare, purpose-driven work, or community building.
Must-Haves:
* Senior marketing experience (5+ years)
* Excellent level of English (main work language serving North American clients)
* Experience in Marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneur/business mindset
* Possess a passion for healthcare, purpose-driven work, or community building
* Flexible working hours
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms
About This Role:
* Purpose-Driven Work: Help both new doctors build their practice and help patients access the care they deserve
* Remote Work: Work from anywhere
* Impact-First Culture: We measure success in outcomes, as well as clicks and conversions