About Us
We're seeking a highly skilled PR & Social Media Specialist to drive public relations, media outreach, social media content strategy, and brand reputation management across our product lines.
### Key Responsibilities
* Craft compelling brand narratives and secure earned media coverage.
* Create and post engaging social and video content, manage community engagement, and brand reputation.
* Drive awareness for a diverse portfolio of consumer products.
### Ideal Candidate Requirements
* 2+ years of experience in PR, communications, media relations, or brand marketing.
* Experience managing social media accounts and creating engaging content.
* Strong English proficiency and storytelling skills across formats.
* Proven ability to secure media coverage and build press relationships.
### Additional Requirements
* Solid understanding of brand reputation management and crisis comms.
* Experience with influencer discovery, collaboration, and campaign execution.
* Experience creating and editing YouTube videos (product walkthroughs, educational content, social video).
* Proficiency in tools like Canva, Adobe Creative Suite, or CapCut.
* SEO and ASO understanding.
* Experience with mobile apps or tech brands.
* Strong analytical skills for social and PR performance reporting.
### About This Role
This role requires a strategic communicator who can write press materials, design social content, produce and edit videos, engage with online communities, build relationships with media and influencers, and monitor brand sentiment across platforms. The ideal candidate will have a strong understanding of brand reputation management, crisis comms, and influencer partnerships.