Retention Marketing Expert
We're seeking a skilled Retention Marketing Expert to drive customer engagement and increase lifetime value across email, SMS, loyalty, and review channels.
This role is ideal for someone highly analytical and hands-on, with deep experience in lifecycle marketing and retention tools. You'll be responsible for planning, executing, and optimizing campaigns that keep customers coming back—while ensuring every touchpoint is strategic, measurable, and aligned with brand goals.
Lifecycle Marketing & Strategy
* Develop lifecycle strategies for welcome series, winback, abandoned cart, post-purchase, and VIP journeys
* Implement loyalty and rewards strategies using Smile.io to increase repeat purchases
* Align retention efforts with product launches, promotions, and seasonal campaigns
Segmentation & Personalization
* Create advanced segmentation based on behavioral data, purchase frequency, and engagement
* Personalize messaging using conditional logic and dynamic content across email and SMS
* Continuously refine audience targeting to improve campaign relevance and performance
A/B Testing & Optimization
* Plan and execute A/B tests for subject lines, CTAs, send times, and content variations
* Analyze campaign data and apply insights to optimize future performance
* Monitor key retention KPIs: open rate, CTR, revenue per recipient, churn, repeat rate
Loyalty & Reviews Program Management
* Manage Smile.io loyalty program setup, segmentation, and campaign execution
* Oversee review collection initiatives using apps like Judge.me or similar
* Integrate UGC (reviews and ratings) into email and SMS workflows to build trust and conversion
Technical Execution
* Confidently build, QA, and troubleshoot campaigns using HTML/CSS when needed
* Maintain high deliverability and compliance standards for both email and SMS
* Work within Shopify to manage customer segments, tags, and product data
Requirements
* 2+ years of experience in retention or lifecycle marketing for e-commerce or DTC brands
* Proven hands-on experience with Klaviyo, Attentive, Shopify, and Smile.io
* Strong knowledge of email and SMS automation, segmentation, and reporting
* Experience running review request campaigns via post-purchase flows
* HTML/CSS familiarity for customizing or debugging email templates
* Analytical mindset with comfort in using data to guide decision-making