Support the Marketing area in achieving brand objectives by executing digital and administrative tasks. Contribute to the development and implementation of marketing strategies with moderate impact, ensuring alignment with brand goals and company direction. Assist in campaign planning, performance tracking, and cross-functional coordination to drive effective brand communication and engagement.Support the execution of marketing initiatives in alignment with Marketing Plan and overall company strategy. Oversee and track digital marketing projects and promotional activities, ensuring timely and effective implementation. Manage social media and promotional calendars to maintain a consistent and engaging brand presence across all channels. Collaborate cross-functionally to enhance campaign performance and drive brand growth through data-driven insights and tactical excellence.English - Intermediate degreeDesirable SpanishFamiliarity with social media platformsMicrosoft Office skillsDesirable experience with SAP, SFDC, Google Analytics, RD StationAnalytical skills, Teamwork, ResilientHands-On, execution mindsetDedicated, Partner, Inventive, FriendlyEssential Functions & Accountabilities:Implement campaigns, initiatives and projects aligned to the Marketing PlanPoint of contact for the sales team: promotional cycle guidelines, fulfillment of material requestsSupport the Marketing manager developing presentations for Latam meetings, training and promotional cycle to sales teamManage the promotional calendar, performing stock control and placing purchase requisitions in SAPRoute materials for approval in the system (Agile), interacting continuously with Regional Marketing team (LATAM)Develop contents to PR activities, e-mail campaigns, websites and social media profiles, maximizing engagement and user experienceFollow digital market trends, monitor CRM activities, create and track social media KPIsDevelop promotional materials and campaigns leading creation, production and deploymentDevelop online marketing campaigns to drive brand awarenessPlan and execute corporate communications (internal and external)Interface with eyecare professionals, digital influencers, PR/Advertising agencies and internal stakeholders, such as Regional Marketing (LATAM), Sales, Regulatory, D&L, Legal, CS, etc.