PR Specialist
The role of a PR specialist is multifaceted and requires strategic planning, creativity, and strong communication skills. At our organization, we aim to secure high-impact media placements for our clients across various platforms, including national, regional, podcast, radio, and TV.
Responsibilities
* Develop and execute customized PR plans tailored to each client's goals and objectives
* Serve as the primary point of contact for assigned clients, providing timely and proactive communication on campaign progress
* Build and maintain relationships with clients and media contacts through regular communication and targeted outreach
* Conduct media research and build targeted media lists to identify opportunities for coverage
* Secure, filter, and respond to media opportunities, ensuring all logistics are handled efficiently
* Monitor coverage through Google Alerts and track mentions or product features
* Facilitate writing projects with the team in alignment with client goals and deliverables
* Provide daily updates and maintain consistent communication with clients
* Maintain updated media trackers to record media coverage and interview status
Requirements
* Proven experience or education in public relations or a related communications field
* Excellent written and verbal communication skills
* Strong organizational and time management abilities
* Proficient in Google Suite, Gmail, and media monitoring tools
* Creative and strategic thinker with a proactive mindset
* Able to manage multiple accounts, priorities, and deadlines simultaneously
Benefits
* Access to internal and external learning opportunities
* Ongoing performance reviews and career development guidance
* Clear advancement plan based on both role progression and financial growth