About the Role
We are seeking an experienced Digital Tag Management Engineer to join our team. As a key member of our Ad Operations team, you will be responsible for designing, developing, implementing, and monitoring our AdTech Operations.
In this role, you will work closely with cross-functional teams, including marketing, data analytics, and engineering, to drive alignment and achieve business objectives.
Key Responsibilities
* Implement effective campaigns that optimize for performance and comply with industry standards.
* Implement tags, establish MMP integrations, and resolve any technical difficulties related to ad delivery and campaign performance measurement.
* Oversee the implementation of new platforms utilized for tracking performance.
* Architect and implement a comprehensive solution that enables the ability to organize and monitor how each platform integrates with others.
* Collaborate with product teams to define and understand KPIs and translate desired KPIs to identify which pages need to be pixeled and what data is needed to deliver desired measurement.
* Troubleshoot errors by reviewing code implementation and providing specific instructions to product teams to resolve the errors.
* Customize pixel codes as required for collecting unique data.
* Provide clear implementation instructions for various environments, including direct implementation on web pages and through tag management systems such as GTM and Tealium.
* Provide instructions for setting up post backs in Mobile Measurement Platforms (MMPs) and utilizing pixels to collect event-specific data.
* Collaborate with engineers to develop new pixel and tag products and enhance their functionality.
* Ensure that all tags are firing correctly across all platforms to guarantee precise reporting and performance measurement.
* Create and maintain ad tags, guaranteeing that they are accurate, current, and meet industry standards.
Requirements
* Bachelor's degree in computer science, information technology, or a related field.
* 3-5+ years of experience in ad operations.
* Hands-on experience implementing and troubleshooting pixel implementation across various site environments and tag management platforms such as GTM and Tealium and within MMPs such as AppsFlyer and Branch.
* Strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
* Expert in Google Analytics.
* Excellent problem-solving skills and a drive to see projects through to completion.
* Experience with ad servers such as DoubleClick or Innovid.
* Knowledge of programmatic advertising platforms, including DSPs and SSPs.
* Experience with HTML, JavaScript, and CSS.
* Strong analytical skills and the ability to use data to optimize campaign performance.
* Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
About You
You are a highly skilled Digital Tag Management Engineer with a passion for delivering innovative solutions that drive business growth. You have excellent problem-solving skills and a drive to see projects through to completion.
You are an expert in Google Analytics and have hands-on experience implementing and troubleshooting pixel implementation across various site environments and tag management platforms.
You have a strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
You are an excellent communicator with the ability to collaborate effectively with cross-functional teams.