The Manager Franchise will plan, implement, and monitor commercial capabilities projects focus on Phygital initiatives through a collaborative process with bottlers and key internal stakeholders to capture market value opportunities, increase NPS and deliver business targets for the region. He/she is responsible to understand local needs, define roadmap, unleash bottler potential through better execution and prioritize capabilities tools implementation for the region.
**JOB DESCRIPTION**
For the 5 Bottlers in the Region, he/she will be responsible for:
- Lead and facilitate strategic and annual business plan, ensuring plans reflect mid-to-long term growth strategies
- Deeply understand local customers’ needs in Key Channels, to develop plans / commercial tools to increase revenue, transactions, volume and NPS
- Improve internal processes, support tools implementation and RTM revisions, in order to maximize speed and effectiveness of company's response to changing market conditions and enhance VTM
- Support RTM implementation and evolution
- Lead B2B implementation
- Support functional areas in development and execute regional marketing plans;
- Continuous analysis Bottler performance to identify and develop plans to address business opportunities.
- Accountable to provide information, feedbacks and inputs for National plans such as VTM, Distribution Agreements expansion, Commercial Capabilities plans based on local consumer and customers need and validate execution assumptions
- Build and control operations DME, Capex and Opex assuring align with bottlers and correct budget allocation in order to address strategic priorities
**Experience Requirements**:
2+ years within the KO System or within the industry.
Desired Marketing and Commercial experience.
Experience with Bottler Marketing or Commercial Strategy or Commercial Capabilities Experience and understanding of Non Alcoholic Beverages industry and it’s main distribution channels (Modern Trade, Traditional Trade and On-Premise).
Portuguese and English are required.
**Skills**
Channel Optimization; Annual Business Planning; Distribution Management; Channel Relationship Management; Channels Strategy; Contract Management; Forecasting Process (Inactive); Business Plan Implementation; Stakeholder Relationship Management; Financial Performance Management; Negotiation; Capacity Development; Strategic Leadership; Business Alignment
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.