About The PositionWe're looking for a data-driven PPC Specialist to own and optimize our advertising strategy across multiple marketplaces. This role will be responsible for managing day-to-day PPC operations, developing strategic campaign structures, monitoring performance, and providing actionable insights through reporting and alerts. The ideal candidate is analytical, detail-oriented, and experienced in scaling advertising campaigns profitably across Amazon and other platforms. Key Areas of Accountability:Manage PPC Campaigns: Oversee all Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to maximize ROI, sales, and ranking performance.Own PPC Reporting & Alerts: Maintain daily/weekly PPC dashboards and automated alerts to proactively identify performance shifts, budget pacing, and optimization opportunities.Keyword Research & Tracking: Conduct in-depth keyword research, build and optimize keyword portfolios, and monitor performance trends to expand reach and relevance.Cross-Platform Advertising Initiatives: Lead and manage advertising campaigns across Target, Walmart, and TTS platforms (experience in these domains is a strong plus).Collaboration: Work closely with creative, brand, and operations teams to align ad strategy with product launches, promotions, and inventory levels.Continuous Optimization: Implement bid adjustments, campaign restructuring, and audience segmentation to continually improve ACoS, TACoS, and overall profitability.The ideal candidate has:3+ years of hands-on experience managing Amazon PPC campaignsStrong analytical skills and proficiency in advertising analytics toolsExperience with DSP (Demand-Side Platform) campaigns is a plusFamiliarity with Scale Insights or other PPC automation tools is a plusExperience managing ads on Target Plus, Walmart, or TTS is highly preferredProficient in Excel/Google Sheets and reporting dashboards (e.g., Data Studio, Looker, etc.)Excellent communication and problem-solving skillsProactive and detail-oriented with a focus on measurable resultsData-driven mindset with strong understanding of marketplace algorithmsSelf-starter who thrives in a fast-paced, performance-focused environmentOur Core Values and what we built our culture around :WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisionsPROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisionsWE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goalsOPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparencyCONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the tablePASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team cultureCompetitive Compensation and Benefits:Medical and dental benefits after 6 months of tenurePaid Time Off (PTO) for all full-time team membersHigh growth trajectory with quarterly/annual reviewsQuarterly Internet ReimbursementGym membership credit – your physical and mental health is super importantWork from anywhere - this is a remote opportunityAnnual Team Bonding Event