Brand & Content Manager (Head of Department)
Overview
We are seeking a Brand & Content Manager to lead brand development and content strategy for a new iGaming market launch in Brazil. This is a key role focused on building a strong, locally relevant brand presence from the ground up, driving awareness, engagement, and acquisition through compelling storytelling and high-impact campaigns.
You will play a central role in defining how the brand connects with Brazilian audiences, ensuring cultural relevance, regulatory alignment, and consistency across all channels.
Key Responsibilities
* Define and implement brand positioning tailored to the Brazilian market, ensuring differentiation in a competitive iGaming landscape
* Develop and execute go-to-market campaigns for launch and ongoing growth
* Own and lead the content strategy, including planning, creation, and distribution across digital platforms (social, web, CRM, affiliates)
* Build a strong, consistent brand voice and storytelling framework that resonates with local audiences
* Collaborate with performance marketing, CRM, product, and affiliate teams to align messaging and campaigns
* Manage content calendars, agencies, and creative production workflows
* Ensure all content complies with local regulations and responsible gaming guidelines
* Track and analyze performance metrics, optimizing campaigns and content based on data insights
* Establish and evolve brand guidelines for the Brazilian market
Must-Have Requirements
* Proven experience in branding and content strategy, ideally within digital or consumer-facing industries
* Strong storytelling skills, with the ability to create engaging, culturally relevant narratives
* Experience managing multi-channel content (social media, web, email/CRM, etc.)
* Deep understanding of Brazilian market dynamics and audience behavior
* Fluent in Portuguese and English
Nice to Have
* Experience in iGaming, sports betting, or online entertainment
* Prior involvement in market launches or brand building from scratch
* Familiarity with affiliate marketing and performance-driven environments
Profile
* Entrepreneurial mindset with the ability to operate in a launch / scale-up environment
* Creative yet data-driven approach to brand and content
* Strong stakeholder management and cross-functional collaboration skills
* Passion for entertainment, gaming, and digital culture
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