Marketing Automation Specialist
We are seeking a skilled Marketing Automation Specialist to drive measurable growth and transformation in our digital marketing team.
* This role involves working with teams across the business to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud.
Duties:
* Design automated customer experiences and ad hoc email, SMS, and web personalization campaigns
* Set-up and configure campaigns in Salesforce Marketing Cloud to support the Consumer Pathways personalization program
* Leverage copy/designs created by the Content team to execute campaigns across various business units
* Maintain Salesforce Marketing Cloud campaigns to keep content up to date while maximizing performance and efficiency
* Assist with A/B testing and multivariate testing to optimize email campaigns for engagement and conversion
* Monitor email deliverability and implement strategies to maintain a high sender reputation
Performance Analysis:
* Analyze campaign performance using Tableau dashboard, Salesforce and other tools
* Assess campaigns in terms of overall engagement, financial results, user demographics, trends, success metrics and more
* Provide insights/recommendations for campaign improvement across channels
* Develop periodic reports on campaign performance, insights and recommendations for internal and external stakeholders
Required Skills:
* Salesforce Marketing Cloud expertise (i.e. Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns)
* 5+ years experience delivering highly-effective digital/email marketing campaigns
* Strong analytical skills and the ability to interpret data to make informed decisions
* Solid experience with performance reporting/success measurement
* HTML/CSS
* AMPscript
* Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences
* Ability to take initiative and lead, motivate, and oversee teams to produce results
* Team player attitude and ability to work in a high energy business environment
Preferred Skills:
* Salesforce Certifications
* Basic Javascript
* SQL
* Experience with Salesforce Mobile Studio and Salesforce Personalization a plus