Marketing Specialist - Remote, Brazil Wowoo · Full-time · 100% RemoteAbout Wowoo Wowoo is a global consumer technology company building AI-powered mobile applications used by millions of people around the world. Our portfolio includes ChatPrime, AI Baby Generator, and FaceForm. We grow through one of the most sophisticated performance marketing engines in the mobile app space, and we're expanding our marketing team in Brazil.We pay in USD, work fully remote, and run marketing as a data-driven discipline.The Role We're hiring a Marketing Specialist to join our global growth team. You'll work across paid social, content, creator partnerships, and lifecycle marketing for our consumer subscription apps. This role is ideal for someone with 2-4 years of marketing experience who wants to level up at an international company and work on campaigns that reach millions of users worldwide.You'll work directly with senior marketers, designers, and founders, and your work will have measurable impact from week one.What You'll DoPlan, launch, and optimize marketing campaigns across Meta, TikTok, and Google AdsBrief creative concepts and collaborate with designers and video editors to produce high-performing ad creativeCoordinate with creators and influencers to source UGC and content for paid amplificationAnalyze campaign performance in BigQuery, Looker, and platform dashboards;
turn insights into actionRun A/B tests on creative, audiences, landing pages, and onboarding flowsSupport content and lifecycle marketing initiatives across email, push, and in-app messagingStay on top of trends, formats, and platform changes in the mobile and consumer app spaceWhat We're Looking For2-4 years of marketing experience, ideally in performance marketing, growth, or digital agency settingsHands-on experience running paid campaigns on Meta Ads, TikTok Ads, or Google AdsStrong analytical mindset;
comfortable working with metrics like CAC, ROAS, CTR, CVR, and LTVSharp eye for creative;
able to brief, evaluate, and iterate on ad conceptsStrong written English;
able to collaborate with a global team and present findings clearlyNative or fluent PortugueseSelf-directed, organized, and comfortable owning projects end-to-end in a remote environmentNice to HaveExperience marketing mobile apps, subscription products, or DTC brandsFamiliarity with MMPs (Adjust, AppsFlyer, Branch) and mobile attributionExperience working with creators or running influencer campaignsBasic SQL or comfort pulling your own dataBackground in copywriting, content marketing, or organic socialPortfolio of campaigns or case studies you can walk us throughWhat We OfferCompetitive USD compensation, significantly above local market100% remote, work from anywhere in BrazilMeaningful ownership of campaigns reaching millions of usersReal budget to test, learn, and scale what worksFlexible hours and async-first cultureLearning budget for courses, conferences, and toolsWho Should Apply If you've been running campaigns at an agency and want to go in-house at a product company, this is for you. If you're at a Brazilian startup and want international exposure with USD pay, this is for you. If you're a creative marketer who loves data as much as ideas, we want to hear from you.Wowoo is an equal opportunity employer. We welcome applicants from all backgrounds.