Role Overview
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We are seeking a skilled Social Media Manager to help purpose-driven brands grow by clarifying their messaging and strategy.
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The successful candidate will have strong copywriting skills, the ability to adapt tone across formats and platforms, and proven experience in content repurposing.
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The role involves extracting value from every piece of content, distributing it smartly across platforms, and building operational systems to keep everything running like clockwork.
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Key Responsibilities
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* Listen to internal podcast episodes and develop a multi-format content strategy.
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* Write high-converting, engaging copy for all repurposed assets.
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* Create and document repeatable workflows for repurposing content efficiently across all platforms.
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* Build and maintain SOPs and systems to streamline publishing, scheduling, and internal collaboration.
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* Collaborate with design, social, and product teams to ensure content aligns with brand goals and business objectives.
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* Track performance of content and continuously optimize distribution based on insights.
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Requirements
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* Strong copywriting skills with the ability to adapt tone across formats and platforms.
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* Proven experience in content repurposing, especially turning long-form content into multi-format deliverables.
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* Sharp understanding of content distribution strategy, including scheduling, hooks, CTAs, and platform best practices.
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* Solid marketing operations background; building and managing systems, SOPs, and content workflows.
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* Highly organized and self-directed with excellent attention to detail.
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* Ability to work independently and take ownership of content pipelines end-to-end.
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* Nice to have qualifications: experience managing social media calendars and repurposing frameworks, familiarity with tools like Notion, Airtable, Zapier, Descript, and Metricool or similar, and a creative mindset with a keen eye for emerging trends in content marketing and creator-led brands.
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