Help Us Connect Doctors with Underserved Communities
Are you a senior marketing professional who wants to make a real difference? We are looking for a freelancer to work with our mission-driven Recruitment & Marketing agency dedicated to helping doctors and healthcare organizations thrive—and more importantly, helping patients find the care they need.
This role isn't just about metrics and campaigns. It's about using marketing as a force for change—first, by helping attract the right doctors to the communities that need them most, and then by boosting those doctors' visibility and reputation to help them quick start their mission. You'll be helping them build their patient base while ensuring more people access trusted, local care.
Our Mission
CloserMed is a purpose-driven team of business services and management consultants specialized in Healthcare. Our services span multiple areas, including marketing, recruitment, soft skills training, and more. We aim to create a closer world—one that brings individuals, people, animals, and the planet into greater harmony.
What You'll Be Doing
The Marketing Manager / Senior Marketing Specialist role will unfold in two high-impact phases:
1. Attracting Quality Doctors to Underserved Communities
You'll work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to the regions where they are needed most. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
2. Helping Doctors Build Their Practice and Patient Base
Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Key Responsibilities
* Design and execute localized marketing strategies that will attract doctors to work in these underserved communities
* Design and execute localized marketing strategies that will attract patients to newly settled doctors and healthcare organisations
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Run digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Manage content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establish marketing processes and systems that can be replicated across multiple regions and healthcare organisations
* Measure and optimize campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
* Manage one Marketing trainee
Must-Have Qualifications
* 5+ years experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* Entrepreneurial mindset
* Passion for healthcare, purpose-driven work, or community building
* Ability to be both hands-on/technical and manager
* Flexibility with working hours
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
Why Choose This Role?
* Purpose-Driven Work : You'll help both new doctors build their practice and help patients access the care they deserve.
* Remote Work : Work from anywhere
* Impact-First Culture : We measure success in outcomes, as well as in clicks and conversions.