We are seeking a product marketing specialist to own our product-led growth in partnership with our product team.
Our company is the market-leading AI-powered communications platform for real estate professionals in the US market.
* Drive PLG initiatives by building campaigns that increase conversions, engagement, retention, upgrades, and cross-sells.
* Owning in-app messaging using tools like AppCues to onboard, convert, and activate users.
* Write high-impact messaging, value propositions, and product comparison landing pages that drive inbound conversion.
* Owning and optimizing in-app customer self-onboarding — reduce time-to-value, increase sign-to-trial and trial-to-paid conversion rates.
* Collaborate with product, marketing, and sales teams to align go-to-market efforts and drive measurable growth.
* Execute product launches and campaigns leading up to it, and bring a successful playbook you can leverage.
* Build and manage internal and external product knowledge bases and communications for product updates.
* Be an active contributor in the development and management of customer advocacy programs such as user referral and/or affiliate programs.
* Track campaign performance and report KPIs with precision — weekly, monthly, quarterly, and yearly.
* Partner with our success team to collect customer feedback through surveys, direct customer communications, and beta groups, and use it to create user stories and case studies.
Key responsibilities include:
* Document campaign playbooks, and external and internal product trainings, using video (Loom), and upload to Trainual
The ideal candidate will have strong skills in:
* Product marketing strategy and execution
* PLG campaigns and activations
* Customer self-onboarding and optimization
* Campaign reporting and analytics
* Team collaboration and communication
* Customer advocacy and community building
We offer a competitive salary and benefits package, including opportunities for professional growth and development. If you're passionate about product marketing and want to make a meaningful impact, we encourage you to apply today.