About Downtown Engineers Downtown Engineers (DWT ENG) is a New York-based MEP (Mechanical, Electrical & Plumbing) engineering firm trusted by architecture offices, developers and national brands. Our work spans from franchise rollouts for brands like McDonald's, Domino's and Dunkin' to hospitality projects with Hilton and Hyatt, healthcare and residential buildings across the United States, with a strong focus on New York City.
We're a remote-first team of 20+ people across different countries, with 300+ projects delivered across 16+ sectors. Our culture is grounded in trust, transparency and autonomy, and that's how we communicate too.
About the Opportunity
Downtown is growing and we need someone to build and run the marketing infrastructure that supports it. As a Growth Marketing Analyst, you'll work across three fronts — recurrent clients, referrals and new client acquisition —designing strategies, setting up campaigns, configuring tools and measuring what converts. Your primary focus is on capture and expansion (website, CRM, events, paid media, referral systems, client retention), while supporting the demand layer fed by content and authority.
This role works in close partnership with leadership and sales. You'll think about where to invest and how to grow, then make it happen, connecting marketing efforts to pipeline, testing what works, cutting what doesn't and scaling what proves itself.
Compensation & Structure
Full-time contractor (remote)
Fixed monthly compensation
Please include your compensation expectation in BRL (R$) in your application
What you’ll do
1.Channel oversight & growth
Set and track channel-level goals aligned with Downtown's growth priorities: recurrent clients, referrals and new client acquisition
Own the day-to-day management and growth of marketing channels — email, paid media, outbound, events and future channels
Plan, execute and optimize paid campaigns, including budget management and audience targeting
Support the design and execution of outbound and ABM initiatives
Optimize website performance as a conversion engine — landing pages, CTAs, user flow and lead capture
Monitor organic search performance and identify SEO opportunities to support inbound growth
Propose and test new campaigns, formats and acquisition strategies to improve performance
2.CRM & automation
Own the marketing layer of the CRM (Zoho) in partnership with sales: segmentation, audience lists, campaign tagging and marketing lifecycle tracking
Handle the technical setup and configuration of marketing platforms and integrations
Build and manage email marketing flows — nurture sequences, newsletters, re-engagement campaigns and event-driven communications
3.Reporting & optimization
Track and report on channel performance, campaign results and growth metrics
Run experiments, analyze data and translate findings into actionable improvements
Monitor referral and client retention metrics, supporting sales with data-driven insights
Requirements
Must-haves
Fluent English (written and spoken). Day-to-day communication is mostly in Portuguese as the Marketing team is entirely Brazilian. However, all official written communication and some of our meetings are conducted fully in English
Analytical mindset with comfort in data, dashboards and performance reporting
Hands-on execution mindset with high autonomy, curiosity and ownership
Experience with B2B marketing and demand generation
Working knowledge of CRM platforms (Zoho, HubSpot, Salesforce or similar)
Experience building and managing email marketing flows and automation
Hands-on experience with paid media (LinkedIn Ads, Google Ads or similar platforms)
Nice-to-haves
Experience with Account-Based Marketing (ABM)
Experience with marketing automation tools beyond email (e.g., workflow builders, lead scoring)
Familiarity with the architecture, engineering or construction industry
Selection Process
Apply to the opportunity, submitting the form with your CV and English experience
Screening: English and communication assessment (video)
Technical challenge
Interviews with leadership
Offer
Why join Downtown?
Role with direct business impact
Work with top architects and U.S. brands
Fast-moving, low-bureaucracy culture with real autonomy
High growth opportunity as the company scales