Job Title: Mobile Marketing Strategist
We are seeking a highly skilled Mobile Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing successful mobile marketing campaigns across various platforms.
Responsibilities
* Develop and implement mobile marketing strategies that drive engagement and conversion
* Analyze campaign performance data and make data-driven decisions to optimize future campaigns
* Collaborate with cross-functional teams to align on marketing goals and objectives
* Manage high-touch client relationships and provide exceptional customer service
* Stay up-to-date on the latest industry trends and best practices in mobile marketing
Requirements
To be successful in this role, you will need:
* 5+ years of experience in performance marketing, specifically in mobile marketing and mobile gaming user acquisition
* Hands-on experience with Paid Social platforms: Meta, TikTok, Snap, Reddit
* DSP experience across Unity, Moloco, Liftoff, and/or Programmatic DSPs
* Proven track record of running structured creative tests at scale
* Deep understanding of performance metrics: CPM, CTR, CTI, CPI, IPM, CPA, ROAS, LTV curves, retention signals, etc.
* Highly analytical mindset—comfortable manipulating large datasets, spotting trends, and drawing clear conclusions
* Exceptionally organized, punctual, proactive, and able to manage multiple parallel test tracks
* Client-facing experience managing complex, high-touch relationships
* Ability to work both independently and cross-functionally with Creative, UA, Product, and Leadership
* Natural builder who enjoys solving ambiguous problems and creating new systems from scratch
* Strong written + verbal communication skills; comfortable presenting to C-level and game studio leadership
Bonus Points
If you have experience working with mobile gaming top-grossers (mid-core, strategy, RPG, casual, etc.), familiarity with creative scoring, iteration systems, and machine-learning-based creative insights, or experience optimizing localization and geo-specific testing frameworks, we would love to hear from you!