**Attracting Doctors to Underserved Communities and Boosting Their Visibility**
We are seeking a senior marketing professional who wants to make a real difference in the healthcare industry. Our mission-driven agency is dedicated to helping doctors and healthcare organizations thrive, and more importantly, helping patients find the care they need.
This role isn't just about metrics and campaigns; it's about using marketing as a force for change. You'll be responsible for designing and implementing strategic marketing campaigns aimed at attracting qualified doctors to regions where they are needed most. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.
Key responsibilities include:
* Designing and executing localized marketing strategies that attract doctors to work in underserved communities
* Designing and executing localized marketing strategies that attract patients to newly settled doctors and healthcare organizations
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
You'll work closely with our recruitment and strategy team to achieve these goals. If you're passionate about healthcare, purpose-driven work, or community building, and have experience in marketing agencies or start-ups, we'd love to hear from you.
About this Role:
* 5+ years of experience in marketing
* Good level of English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* A passion for healthcare, purpose-driven work, or community building
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms
What We Offer:
* Purpose-Driven Work
* Remote Work Option
* Impact-First Culture