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TheSoul Group is a global digital media company and one of the world's leading creators hub of social-first content. As part of TheSoul Media division, we work with external partners and brands, helping them achieve their goals through content creation, social media growth, digital marketing, and full-scale social commerce activation.
For one of our client projects, we are looking for a Social Commerce & SMM Manager who will lead the development and growth of the brand's social channels and social commerce presence across Meta, TikTok, and YouTube.
Role Overview
This role is designed for an experienced specialist with a proven track record of managing social commerce and social media for consumer brands. You will oversee social shops, drive content production, manage influencers, run paid campaigns, and deliver measurable growth.
Your core mission: Grow the brand's social presence with a strong focus on awareness, conversion impact, and sales.
What You'll Do
Social Commerce & Shop Operations
Manage and optimize Meta Shops, TikTok Shop, and YouTube Shopping
Maintain catalogs, product feeds, product tagging, and integrations
Ensure accurate product tagging in Static posts, Stories, Reels, TikToks, and Shorts
Improve storefront presentation, product listings, and sales conversion pathways
Social Media Management
Plan, produce, and publish static content across Meta, TikTok, and YouTube
Publish short‑form videos across Meta, TikTok, and YouTube
Own the content calendar and ensure consistent brand identity
Write captions, apply product tags, integrate UGC, and work with trends
Manage community interactions and basic moderation
Influencer Marketing
Source and evaluate creators for UGC, paid collaborations, and partnership content
Handle outreach, negotiation, briefing, content deliverables, and deadlines
Track influencer performance and sales attribution
Paid Media
Launch, manage, and optimize paid ads on Meta, TikTok, and YouTube
Work toward performance KPIs: ROAS, CPA, CTR, conversions, sales
Provide insights for creative improvements based on data
Analytics & Reporting
Deliver weekly and monthly performance reports across all platforms and initiatives
Analyze growth, engagement, reach, conversions, CTR, sales, and ROAS
Prepare insights and strategic recommendations for the brand
Requirements
Proven experience in social commerce for consumer brands
Hands‑on experience managing Meta Shops, TikTok Shop, and YouTube Shop
Experience managing brand channels across Meta, TikTok, and YouTube
Ability to re‑edit short‑form video and produce static content from scratch
Proficiency with paid ads across four target platforms
Experience working with influencers and UGC creators
Strong analytical mindset and structured reporting skills
Commercial thinking focused on sales, conversions, and performance impact
Excellent communication and cross‑functional collaboration skills
Benefits
Competitive salary package with a performance‑based bonus tied to KPIs
Opportunity to lead a major social commerce initiative for a global U.S. brand
Close collaboration with Creative, Video, Design, and Brand Partnerships teams
Fast‑paced, innovative environment with direct impact on performance results
Growth opportunities within TheSoul Group's expanding social commerce ecosystem
Seniority level: AssociateEmployment type: Full‑timeJob function: AdvertisingIndustries: IT Services and IT Consulting
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