Unlock growth through emotion-led ad creative with our Visual Creative Strategist role.
About the Role
Imagine sparking nostalgia and feeling in every visual, pacing, and music choice – without relying on long copy. You'll partner with editors and UGC creators to build, test, and scale high-converting video concepts.
Your Responsibilities
* Turn insights into scroll-stopping hooks and storyboards; pick music, pacing, and shot lists that carry the message.
* Build concise briefs for UGC creators/editors; source and manage creators.
* Guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR.
* Launch rapid tests; read performance (nCAC, CTR, hold rate, ROAS) and iterate fast.
* Repurpose winners into statics
You Will Thrive If
* You have a proven record of video ads that convert.
* You possess a strong sense of music selection, timing, and visual narrative.
* You're comfortable with data: can read a dashboard and decide the next test.
* You have experience with UGC + short-form paid social, with Meta required and TikTok/YouTube a plus.
* You can create clear briefs, deliver fast iterations, and demonstrate low-ego, high-ownership.