Marketing Automation & Integration Engineer
Job Description:
As a highly motivated Marketing Automation & Integration Engineer, you will be responsible for architecting and maintaining scalable MarTech solutions with a focus on data integration, customer journey orchestration, and marketing automation.
This role centers on the implementation and optimization of a MarTech data flow pattern involving Snowflake, Segment, Braze, and other SaaS platforms.
Key Responsibilities:
* Design and maintain data pipelines between Snowflake, Segment CDP, Braze, and additional platforms
* Implement real-time and batch data ingestion strategies
* Manage customer event tracking and identity resolution within Segment
* Orchestrate personalized marketing campaigns in Braze using dynamic segmentation and behavioral triggers
* Ensure data integrity and feedback loops from Braze back into Snowflake via Segment
* Automate data transformations and enrichment using scripting languages
* Monitor system performance and troubleshoot integration issues across platforms
Requirements:
* 4 to 6 years of experience in IT environments with a strong focus on MarTech architecture
* Familiarity with insurance industry data and customer lifecycle models is a plus
* Bachelor's degree in Computer Science/IT, Data Science, Software Engineering
* Fluency in English
Benefits:
* Competitive salary and performance-based bonuses
* Comprehensive benefits package
* Career development and training opportunities
* Flexible work arrangements (remote and/or office-based)
* Dynamic and inclusive work culture