Public Relations Role
This is a dynamic and challenging opportunity to take on a senior PR role in LATAM, where you will play a key part in elevating Cooler Master's visibility across key markets such as Brazil, Mexico, Argentina, and Chile.
You'll be responsible for managing PR execution for launches and ongoing brand activations—aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.
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Key Responsibilities
* Develop and execute the regional PR calendar and embargo plan; ensure alignment with global launches and LATAM sales priorities.
* BUILD AND MAINTAIN RELATIONSHIPS WITH LOCAL MEDIA OUTLETS – This includes managing press lists, invitations, materials, and post-event follow-ups.
* Manage product reviews - coordinate sample allocation, delivery, and follow-up process with regional media outlets.
* Partner collaboration – Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
* Content localization – Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
* Monitor & Report – Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
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Qualifications
* Education : Bachelor's or Master's degree in Communications, Journalism, Marketing, or related field.
* Experience : 5–8+ years in tech, consumer electronics, or gaming PR across LATAM. Proven track record in media relations and launch management.
* Regional Expertise :
* Strong understanding of LATAM media ecosystem and regional communication styles.
* Existing relationships with major tech and gaming outlets.
* Language Skills :
* Fluent in English and either Portuguese or Spanish (bilingual proficiency preferred).
* Execution & Measurement :
* Strong organizational skills, ability to manage multiple launches.
* Familiarity with PR metrics such as share of voice and media reach.