We are seeking a highly skilled Public Relations and Social Media Specialist to join our team in managing the company's public image, social media presence, and brand reputation.
Job Description
The ideal candidate will have 2+ years of experience in PR, communications, media relations, or brand marketing. They should be able to craft compelling brand narratives, secure earned media coverage, create engaging social content, manage community engagement, and drive awareness for consumer products.
* Key Responsibilities:
* Develop and distribute press releases for product launches, partnerships, and company milestones.
* Pitch to journalists, bloggers, and influencers to secure earned media coverage.
* Bounce back on inquiries, establish strong relationships with media contacts.
* Determine timely PR opportunities across product categories.
* Analyze industry trends and media coverage to inform outreach strategies.
Brand Reputation & Crisis Management
This role requires tracking brand sentiment across media, social platforms, and app stores. The Public Relations & Social Media Specialist must lead crisis communication and rapid-response strategies when necessary, collaborate with internal teams to escalate and resolve issues or harmful content, and promote positive user reviews and feedback loops across platforms.
* Main Responsibilities:
* Monitor brand mentions and sentiment analysis.
* Lead crisis management strategies and collaborations.
* Escalate issues to relevant teams and resolve them efficiently.
* Encourage users to share their experiences with the brand.
Social Media Management, Content Creation & Influencer Outreach
The ideal candidate is expected to own day-to-day social media posting for multiple products, design engaging graphics, write compelling copy, produce short-form videos, create and edit YouTube videos, respond to comments and DMs across platforms to build community engagement, measure performance (KPIs, engagement, growth) and optimize content strategy.
* Main Responsibilities:
* Manage and post content on social media channels.
* Design visual content using Canva or Adobe Creative Suite.
* Create and edit videos for social media and YouTube.
* Respond to user inquiries and build community engagement.
* Analyze performance and adjust content strategy accordingly.
Internal & External Communications
This role involves drafting and sharing company announcements, leadership content, and blog posts, keeping internal Slack channels updated with press releases, media coverage, and key milestones, crafting messaging for executive interviews, public speaking, and media appearances, and ensuring consistency and brand alignment in all public-facing communications.
* Main Responsibilities:
* Draft and share company announcements.
* Keep internal teams informed about external communications.
* Craft messaging for executives and public appearances.
* Ensure brand consistency across all communications.
Requirements and Qualifications
To succeed in this role, you must have 2+ years of experience in PR, communications, media relations, or brand marketing, be able to craft compelling brand narratives, secure earned media coverage, create engaging social content, manage community engagement, and drive awareness for consumer products. Strong English proficiency and storytelling skills across formats are essential, as well as proven ability to secure media coverage and build press relationships.
* Key Skills:
* Experience in PR, communications, media relations, or brand marketing.
* Strong storytelling and writing skills.
* Ability to secure media coverage and build relationships.
* Understanding of brand reputation management and crisis comms.
* Experience with influencer discovery, collaboration, and campaign execution.
* Proficiency in tools like Canva, Adobe Creative Suite, or CapCut.
* SEO and ASO understanding.
* Experience with mobile apps or tech brands.
* Strong analytical skills for social and PR performance reporting.