About Us
At Publicity For Good, we're a Nashville-based public relations company that partners with purpose-driven brands around the world.
We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.
Job Overview
The Account Executive is a key role responsible for managing client PR campaigns by developing strategic media plans, conducting targeted outreach, and maintaining regular communication with both clients and media contacts. This role ensures client visibility across national, regional, podcast, radio, and TV platforms, while also contributing to broader brand awareness and engagement.
Key Responsibilities
* Develop and execute customized PR strategies tailored to each client's unique needs.
* Serve as the primary point of contact for assigned clients, providing exceptional service and support.
* Build, grow, and maintain strong client relationships through proactive communication and timely follow-up.
* Conduct thorough media research and build targeted media lists to maximize client exposure.
* Secure, filter, and respond to media opportunities in a timely and efficient manner.
* Schedule and coordinate media interviews, ensuring seamless logistics and follow-through.
* Monitor coverage through Google Alerts and track mentions or product features.
* Collaborate with the team to develop writing projects aligned with client goals and deliverables.
* Maintain up-to-date knowledge of news trends and identify timely angles for client exposure.
* Provide daily client updates and maintain consistent communication throughout the week.
* Publish biweekly and monthly reports and lookbooks highlighting client success and progress.
* Maintain accurate media trackers to record media coverage and interview status.