We are seeking a Director, Programmatic Revenue & Ad Monetization to own the end-to-end programmatic strategy across our digital portfolio. In this highly technical and commercially driven role, you will drive measurable yield and revenue growth by optimizing our existing ad stack (including Prebid and header bidding), owning strategic demand partnerships (SSPs/DSPs), and building scalable monetization frameworks to rapidly integrate future acquisitions.Success requires a product-first mindset. You will partner closely with product, engineering, and our Data & Decision Science teams to leverage RTB auction mechanics, maximize ad-supported user LTV, and position advertising as a core growth lever across the business.Employment TypeThis is a full-time independent contractor position. We are not currently hiring for direct employee positions.LocationThis is a fully remote position. Work where you perform your best.Key ResponsibilitiesDefine and execute a holistic monetization roadmap to achieve quarterly top-line revenue targets across display, video, and in-app inventoryDevelop and implement yield strategies—optimizing price floors, Unified Pricing Rules (UPR), and auction dynamics—while running experiments to balance revenue, user engagement, and long‑term LTVBuild frameworks that standardize ad-tech operations and enable rapid integration and monetization of newly acquired digital assetsArchitect and oversee the performance of the programmatic stack, including header bidding wrappers (Prebid, Amazon TAM), mediation platforms, and primary ad serversOversee SDK integrations and proactively resolve latency, render rate, and revenue leakage issues to ensure smooth delivery at scaleOwn and negotiate strategic relationships with SSPs, DSPs, exchanges, and agency trading desks to secure premium demand and favorable commercial termsExpand high-value demand channels through the growth of Private Marketplace (PMP) and Programmatic Guaranteed (PG) dealsPartner with Data & Decision Science to define KPIs, interpret performance metrics, and translate insights into actionable, revenue‑driving decisionsCollaborate with Engineering and Product teams to guide the ad product roadmap, ensuring performance‑optimized and privacy‑compliant placements that maximize monetization.Build, lead, and mentor a high‑performing ad operations and yield team, fostering a culture of rigorous testing, optimization, and operational excellenceRequirementsWhat You BringBachelor’s degree in a technical or analytical field (Computer Science, Economics, Statistics, Engineering, or Business Analytics) or equivalent professional experience10+ years of professional experience in ad‑tech or digital monetization, including 5+ years in a senior leadership role focused on yield strategyProven track record of success in owning programmatic revenue for both mobile apps (iOS/Android) and web‑based products, with deep experience in SDK and web‑based implementationsExpert‑level technical fluency in the programmatic ecosystem, including RTB mechanics, OpenRTB protocols, unified auctions, and MRAID standardsHands‑on mastery of the modern ad‑tech stack, specifically Ad Servers (e.G., Google Ad Manager), Header Bidding wrappers (e.G., Prebid, Amazon TAM), and mediation platforms (e.G., AppLovin MAX)Deep technical knowledge of demand partners (e.G., Magnite, Index Exchange, PubMatic) and the evolving commercial dynamics of global DSPsProficiency in high‑level technical QA for ad tags, tracking pixels, and SDK integrations to identify and resolve delivery discrepancies and latencyStrong analytical horsepower to interpret complex bid metrics and pricing trends via BI tools; proven ability to partner with Data Science teams to translate LTV modeling and experiments into high‑growth yield strategiesComprehensive knowledge of user privacy frameworks, including GDPR, CCPA, and platform‑specific requirements like Apple’s ATT and Google’s Privacy SandboxExceptional problem‑solving and communication skills, with the ability to translate complex technical concepts into clear strategic recommendations for executive leadershipNice to Have (Preferred Qualifications)Master's degree or higher in a quantitative fieldAdvanced understanding of quantitative methods (Statistics, Econometrics, or Computer Science)Success in leading the technical and commercial integration of acquired digital assets within private equity, app aggregator, or technology holding company environmentsHands‑on experience with server‑side solutions (e.G., Prebid Server) or a history of contributing to open‑source ad‑tech projects that enhance yield and scalabilityProven ability to navigate the unique monetization and brand safety challenges of high‑traffic User‑Generated Content (UGC), chat, or VoIP platformsSpecialized knowledge of the browser extension ecosystem, specifically regarding monetization opportunities, ad policies, and technical constraints within the Chrome Web StoreA track record of designing and executing complex\ "Ad Load vs. Retention\" experiments to identify the optimal balance between aggressive revenue and user engagementEstablished relationships and active participation in industry leadership groups such as IAB Tech Lab, Prebid.Org, or other programmatic working committees#J-18808-Ljbffr