Key Roles and Responsibilities
The primary function of the Account Executive is to develop media strategies, conduct targeted outreach, and maintain regular communication with both clients and media contacts. This role ensures client visibility across various platforms while contributing to broader brand awareness and engagement. Key responsibilities include developing and executing strategic PR plans tailored to each client, serving as the primary point of contact for assigned clients, building new client relationships, conducting media research, and securing media opportunities.
Performance Metrics and Deliverables
The success of the Account Executive can be measured by meeting or exceeding the expected number of interviews or media features, providing timely and proactive communication on campaign progress, aligning media placements with client goals, increasing brand visibility and credibility, and ensuring accurate documentation of all PR activities and client deliverables.
Requirements and Qualifications
To excel in this role, the ideal candidate will possess excellent written and verbal communication skills, strong organizational and time management abilities, proficiency in Google Suite and media monitoring tools, a creative and strategic mindset, and a proactive approach to work. Additionally, the candidate should be comfortable working in a fast-paced environment, personable and professional in client and media interactions, and able to manage multiple accounts and deadlines simultaneously.
Benefits and Rewards
Publicity For Good offers a comprehensive benefits package that includes access to internal and external learning opportunities, ongoing performance reviews and career development guidance, clear advancement plans based on role progression and financial growth, and access to a curated library of on-demand professional development content.