We are hiring! Please find the job description below. If you're interested, I would appreciate it if you could share your updated resume with me. Role: Principal Business Performance Analyst Location: LATAM - Remote Type: Contract Job Description: We are seeking a Principal Business Performance Analyst to drive personalization and affiliate marketing analytics within our Marketing Technology team. This role focuses on turning complex data into actionable insights that improve user experience, conversions, and recurring revenue. Responsibilities Analyze the impact of personalization initiatives on key user and business metrics Deliver actionable insights from affiliate performance data to drive conversion and revenue growth Lead A/B and multivariate testing to optimize affiliate offers, landing pages, and user journeys Develop customer segmentation and attribution models to evaluate campaign effectiveness Build and maintain dashboards and reports using Tableau, Data Studio, or similar tools Partner with Marketing, Product, and Tech teams to improve funnel performance and affiliate strategy Requirements 6+ years of experience in data analytics Strong proficiency in SQL and advanced analytics using Python or R Experience with A/B testing, personalization, and experimentation Hands-on experience with affiliate marketing analytics Expertise with data platforms such as BigQuery, AWS Athena, or AWS Glue Strong communication skills with the ability to present insights to technical and non-technical stakeholders