Remote Google Ads Specialist
We are seeking an experienced Google Ads specialist to join our team on a freelance or part-time basis. The ideal candidate will have a strong track record of generating leads in the U.S. home services sector.
Key Responsibilities:
* Plan, launch, and manage ad campaigns for U.S.-based clients in the home services space.
* Analyze and optimize performance based on key performance indicators (KPIs) such as cost per lead (CPL), return on ad spend (ROAS), and lead quality.
* Collaborate with internal creative and strategy teams to develop effective ad copy and funnels.
* Provide clear reporting and performance insights to clients.
Requirements:
* Minimum 3 years of experience managing Google Ads campaigns, including search, display, YouTube, and Performance Max ads.
* Proven success in lead generation for U.S.-based clients in the home services sector.
* Strong analytical skills and familiarity with conversion tracking, A/B testing, audience targeting, and bidding strategies.
* Experience in ad copywriting and funnel optimization.
* Excellent communication skills, self-discipline, and accountability.