Job Title: Direct Response Video Editor for DTC Brand
We are seeking an experienced video editor to produce high-quality direct response ads for our beauty and wellness brand. The ideal candidate will have a strong background in editing for DTC brands, specifically creating short-form videos that drive sales on Meta and YouTube. They will be responsible for transforming raw creator footage into persuasive short-form ads and VSLs that convert cold traffic into buyers.
Key Responsibilities:
- High-Volume Ad Production (40-60 ads/month)
- Mastering Direct Response Mechanics: Craft hooks that stop thumbs in the first 3 seconds, deploy engagement disruptors, optimize pacing for platform algorithms, and A/B test visual approaches based on performance data
- Post-Production Excellence: Color grading, sound design, motion graphics, and seamless transitions using Premiere Pro, After Effects, or DaVinci Resolve
- Rapid Iteration & Testing: Partner with our Creative Strategist to test new concepts weekly, expecting fast feedback cycles and the need to pivot based on real-time campaign data
Requirements:
- Strong level of fluent English fluency
- 2+ years editing for DTC/eCommerce brands (beauty, health, or supplements ideal)
- Portfolio demonstrating direct response ads that drove conversions
- Expert-level proficiency in Premiere Pro or DaVinci Resolve + After Effects
- Deep understanding of Meta/YouTube Shorts specs and algorithm-friendly editing patterns
- Native fluency with UGC aesthetics vs. polished brand content
- Proven ability to produce 8-12 ads per week without compromising quality
- Ability to think critically and recommend new approaches, ad formats, and tools
Bonus Points:
- Experience editing short-form VSLs (2-3+ minutes) or long-form VSLs (25+ minutes)
- Motion design skills (After Effects, Cinema 4D)
- Understanding of direct response copywriting principles
- Familiarity with CapCut, Descript, or AI editing tools