Ad Operations Specialist
We are seeking an experienced Ad Operations Specialist to lead the design, development, implementation, and monitoring of our AdTech Operations. The ideal candidate will apply their expertise in Ad Operations to enable campaign effectiveness and optimize for performance.
About this role:
* Implement effective campaigns that optimize for performance and comply with industry standards.
* Implement tags, establish MMP integrations, and resolve any technical difficulties related to ad delivery and campaign performance measurement.
* Oversee the implementation of new platforms utilized for tracking performance.
* Strategic thinking to identify and troubleshoot issues and implementation skills to fulfill the tagging requirements of product teams.
* Architect and implement a comprehensive solution that enables the ability to organize and monitor how each platform integrates with others is also critical.
* Collaborate with product teams to define and understand KPIs and translate desired KPIs to identify which pages need to be pixeled and what data is needed to deliver desired measurement.
* Trouble shoot errors by reviewing code implementation and providing specific instructions to product teams to resolve the errors.
* Customize pixel codes as required for collecting unique data.
* Cross-functional collaboration with marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives.
* Provide clear implementation instructions for various environments including direct implementation on web pages and through tag management systems such as GTM and Tealium.
* Manage integrations with MMPs and utilize pixels to collect event-specific data.
* Develop new pixel and tag products and enhance their functionality with engineers.
* Ensure accurate and precise reporting by guaranteeing all tags are firing correctly across all platforms.
* Configure integrations with new MMPs as necessary and manage relationships to stay informed about new features and opportunities.
* Stay up-to-date with industry trends and offer advice on incorporating new ad formats and features into campaigns.
* Collaborate with third-party partners and marketing agencies to manage data ingestion and hashing data to work within clean rooms.
Requirements:
* Bachelor's degree in computer science, information technology, or a related field.
* 3-5+ years of experience in ad operations.
* Strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
* Expert in Google Analytics.
* Excellent problem-solving skills and a drive to see projects through to completion.
* Experience with ad servers such as DoubleClick, or Innovid.
* Knowledge of programmatic advertising platforms, including DSPs and SSPs.
* Experience with HTML, JavaScript, and CSS.
* Strong analytical skills and the ability to use data to optimize campaign performance.
* Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.