Summary: The role is aligned with Novartis’ purpose of reimagining medicine to improve and extend people’s lives by ensuring the successful implementation of a consistent, cross-functional brand strategy for the CRM Business Unit. Through evolving designed early brand strategies, such as Integrated Product Strategies (IPS), into competitive and tailored launch plans for Brazil, the role drives impactful product launches that address patients' needs effectively. At the country level, the role is responsible for sales and marketing performance, by leading the strategy and cultivating a high-performing team, the position directly contributes to Novartis' mission to deliver breakthrough innovations and create value for patients, healthcare systems, and society. About the Role: LI-Hybrid Internal job title:CRM TA Head Location:São Paulo, Brazil Key responsibilities: - Ensures appropriate compliance against company policies and procedures. - Responsible for the budget and financial perfomance of the unit. - Develops and implements a regional strategic and operational plan for the TA in close collaboration with local and global teams. - Closely follows competitors on the market and provides local marketers with tools to evaluate and counteract competitive entrance on the market. - Works with external key opinion leaders in the field to implement projects to optimize patient management and drive the TA forward. - Develop and lead long-term CRM Business Unit (BU) strategy and planning to ensure sustainable growth and alignment with Novartis’ goals. - Uphold and strengthen Novartis’ reputation within the market, leveraging strategic partnerships and stakeholder engagement. Essential Requirements: - Accountability for P&L or Business Unit performance. - Proven experience leading large and/or diverse multi-functional teams. - Demonstrated success managing initiatives with wide geographic scope. - Extensive experience in people leadership and team development. - Previus experience in the pharmaceutical sector with deep knowloged in the Brazil healthcare system. - Fluent in English Division International Business Unit Innovative Medicines Location Brazil Site Santo Amaro Company / Legal Entity BR03 (FCRS = BR003) NOVARTIS BIOCIENCIAS S.A Functional Area Commercial & General Management Job Type Full time Employment Type Regular Shift Work No Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.