ABOUT MYMAGICHEALER MyMagicHealer is a growing e comm natural skin healing brand, serving customers with HS, acne, eczema, and chronic skin conditions who trust us for relief, results, and hope.
We are building the #1 skin healing company in North America— and we're looking for a Director of Paid Media to lead our performance engine.
ROLE OVERVIEW
We are hiring a Director of Paid Media (Hands-On) who will OWN the entire paid acquisition engine — strategy, execution, creative testing, and scaling.
This role is responsible for:
Daily Meta Ads execution
Scaling profitably
Creative testing system
Performance strategy
Funnel & CRO improvements
Growth forecasting
Cross-team leadership
You are a hybrid operator:
50% hands-on media buyer
50% strategic growth leader
This role is critical to reach our $20M–$50M scale.
KEY RESPONSIBILITIES
1. Paid Media Execution (Hands-On)
Run Meta Ads daily (scaling, testing, optimization)
Manage budgets from $7k/day → 20K/day
Own CAC, ROAS, MER targets
Maintain daily performance guardrails
Build and execute creative tests
Launch structured A/B tests
Adjust spend based on forecasting + inventory
2. Overseeing Creative Strategy
Develop hooks, angles, and ad concepts
Analyze winning creative patterns
Lead weekly "Creative Performance Review"
Ensure weekly creative testing velocity
3. Growth Strategy & Forecasting
Build weekly & monthly growth plans
Forecast CAC/MER and revenue based on spend
Maintain KPI dashboards
Present weekly growth performance to CEO
Partner with Ops on inventory and cashflow to inform scaling
Plan budget allocation across channels
4. Funnel & CRO Optimization
Audit landing pages & identify conversion opportunities
Recommend split tests & improvements
Collaborate with CRO/Designer on LPs, PDPs, and offer pages
Improve checkout conversion and reduce friction
Align offers & bundles for paid efficiency
5. Cross-Functional Leadership
Collaborate with Content Director
Work closely with creative team, and editors
Lead weekly Growth Meeting
Build SOPs for scaling, testing, reporting
KPIs YOU OWN
MER (daily, weekly, monthly)
CAC vs Target
ROAS by funnel stage
Creative testing velocity
% of revenue from paid
New customer acquisition volume
Profit per order after ads
Scaling efficiency (margins)
REQUIREMENTS
4–8+ years in performance marketing (e-commerce)
Experience managing $100k–$1M+ monthly ad spend
Expert-level Meta Ads experience (mandatory)
Bonus: TikTok Ads + Google Ads
Experience with UGC-driven direct-response creative
Previous leadership experience
Proficiency in Google suite
Skills:
Deep understanding of CAC, MER, ROAS, cohorts, and blended metrics
Strong funnel & CRO understanding
Strong creative strategy instincts
Highly analytical (Excel/Sheets fluency)
Strong communication & leadership
Ability to build systems, SOPs, and improve processes
High accountability and ownership mentality
Iteration-driven
Problem solver
Calm under pressure
Strategic & data-led
Obsessed with performance
Self-starter, proactive, independent
Loves speed + excellence
Loves building and scaling systems
WHY JOIN MYMAGICHEALER
Fast-growing, profitable DTC brand with strong community
Founder-led, vision-driven company
Creative freedom + huge impact
You directly influence how we scale from $10M → $50M
Performance bonus
Paid time off
Health Spending Account (if in Canada)