About the Role
We’re seeking a Social Media Expert who combines creativity with technical know-how. Your mission will be to manage influencer accounts, optimize branding and content, and use data-driven solutions to track results and maximize growth.
This role requires a blend of strategic thinking, influencer relationship management, analytics, and hands-on execution.
Key Responsibilities
• Influencer Account Management
• Oversee day-to-day operations of multiple influencer social accounts (Instagram, TikTok, YouTube, etc.).
• Coordinate with influencers, managers, and creative teams to ensure content is aligned with brand voice and strategy.
• Content & Branding Optimization
• Analyze current content performance and recommend improvements in style, format, captions, and posting strategy.
• Maintain consistent branding across all platforms, ensuring compliance with platform policies.
• Research and implement trends to maximize reach and engagement.
• Data, Analytics & Reporting
• Use social media analytics tools (Meta, TikTok Analytics, Plausible, Google Analytics, etc.) to track KPIs.
• Create actionable reports on reach, engagement, conversions, and ROI.
• Identify growth opportunities and apply A/B testing, funnel tracking, and IT solutions to optimize performance.
• Innovation & IT Integration
• Work with data and tech solutions (automation, dashboards, integrations, tracking systems).
• Suggest and implement tools for workflow efficiency and scalable account growth.
Qualifications
• Proven track record in social media management and influencer marketing.
• Strong understanding of Instagram, TikTok, YouTube algorithms and platform best practices.
• Solid background in analytics, data tracking, and IT-driven solutions.
• Knowledge of branding, storytelling, and digital content strategy.
• Proficiency with tools such as Meta Business Suite, TikTok Ads Manager, Canva, Adobe Suite, or similar.
• Excellent communication and collaboration skills.
• Comfortable working across multiple influencer profiles and niches.
Nice-to-Have
• Experience with social media ads (paid growth campaigns).
• Understanding of SEO and web analytics.
• Multi-lingual or experience working in international influencer markets.
What We Offer
• Work with a growing portfolio of high-impact influencers and creators.
• Flexible working hours and remote-friendly culture.
• Opportunity to shape creative direction with data-backed decisions.
• Competitive compensation with performance-based bonuses.
• A fast-paced, international environment where creativity meets technology.