Senior Web Developer Lead
Our marketing department is looking for a highly skilled and experienced Senior Web Developer Lead to oversee the technical execution of our high-stakes marketing campaigns. As a key member of our team, you will be responsible for leading the development of high-converting landing pages optimized for paid traffic from various advertising platforms.
Key Responsibilities
* Design and Development: Create innovative and engaging landing pages that drive conversions and meet our campaign objectives.
* Campaign Implementation: Oversee the complete technical implementation of marketing campaigns from concept through launch, ensuring seamless execution and timely delivery.
* Tracking and Analysis: Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences.
* Technical Leadership: Lead and mentor a team of developers, establish development standards, quality assurance protocols, and best practices, and conduct code reviews to ensure high-quality work.
Integration and Data Management
* HubSpot Integration: Build and maintain seamless integrations between landing pages and HubSpot CRM, ensuring accurate lead capture, form submissions, and data synchronization.
* Data Validation: Implement and validate proper lead source attribution and campaign tracking in HubSpot, creating custom workflows and automations to support campaign objectives.
Requirements
* Experience: Proven experience as a Senior Web Developer Lead or similar role, with expertise in WordPress development, web design, and project management.
* Skills: Strong understanding of front-end and back-end development, HTML, CSS, JavaScript, and PHP, as well as experience with Agile methodologies and version control systems like Git.
* Education: Bachelor's degree in Computer Science, Information Technology, or related field.