Job Description
We're a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. Our priority is direct-response strategy, product quality, and measurable efficacy.
You'll own both strategy and operations: building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship 100–200 ads per week.
This is a hands-on individual contributor role with pod-level ownership (no formal people management).
Focus split:
~60% Strategy/Briefing
~40% Creative Ops/QA/Delivery
Direct Response Strategy / Briefing / Analysis
* Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.
* Generate net-new DR angles from learnings, competitor swipes, and cultural trends.
* Outline 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.
* Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.
* Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
* Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.
* Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.
Creative Ops & Delivery
* Own weekly sprints: intake → brief → production → QA → launch → iteration.
* Plan and ship 100–200 ads weekly (mix of new and iterations).
* Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.
* QA assets for typos, compliance, pacing, audio, and render quality.
* Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion/graphics, sound).
* Maintain a clean, searchable DAM with version control.
* Coordinate with Media/Growth to ensure launches hit deadlines.
* Use light automation/AI for cut-downs, resizing, and captions.
* Track throughput and ensure weekly volume targets are met without errors.
* Manage creator usage rights and content expirations.