Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you. What You'll Do for Us: - Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements. - Developing marketing plans which support strategic initiatives to deliver annual business plan. - Developing and communicating written briefs for use by agencies and directing their work activities. - Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance. - Assisting in developing portfolio strategies across brands/categories. - Providing on-going business analysis to identify and prioritize brand-building opportunities. - Developing annual brand business reviews, as well as growth platforms and brand roles. - Recommending brand budgets and investment allocation. - Building a clearly defined positioning for new offerings, new categories entrants/brands. - Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams. - Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners. - Presentations of business results for marketing manager, regional manager and divisions. - Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth. Qualifications & Requirements: - Bachelor’s degree in Marketing, Communications or Business. - 5 years of experience in brand management. - Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior. - Knowledge of procedures and media used to drive increased volume and brand equity. - Ability to manage and inspire agency performance. - Making consumers and their needs the primary focus of the business. - Knowledge of the creative brief development process. - Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. - Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics. - Fluent English required; - Spanish or Portuguese preferred; What We Can Do For You: - Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. - Brand Reputation: You'll have the opportunity to work with over 200 brands worldwide. - Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands. Skills: Creative Process; Innovation; Brand Equity; Analytical Thinking; Consumer Segmentation; Competitive Assessments; Marketing Strategies; SWOT Analysis; Consumer Behavior; Business Results; Brand Architecture; Channel Management; Media Planning; Leadership; Brand Planning; Brand Growth; Creative Concepts; Brand Strategy; Annual Business Planning; Quantitative Research; Digital Media Strategy; Group Problem Solving; Brand Positioning; Social Media Strategies; Consumer Research; Creative Brief Development; Market Analysis; Brand Management; Brand Building Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.