Key Role:
We are seeking a skilled Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets.
This is an exciting opportunity for someone with strong product ownership skills, experience in marketing technology, and proficiency in Agile methodology.
Main Responsibilities
* Create and prioritize the product backlog for Loyalty and Marketing Automation initiatives, ensuring alignment with business objectives.
* Develop clear epics, user stories, and acceptance criteria, and maintain documentation in Confluence.
* Collaborate with global and local teams to deliver high-quality, scalable solutions that meet customer needs.
* SUPPORT integration with the Single Customer View (SCV) and ensure data governance best practices are followed.
* FACILITATE agile ceremonies and ensure timely, value-driven delivery of products.
Requirements
* Minimum 5-8 years of experience as a Product Owner, Business Analyst, or similar role in marketing tech or CRM.
* Strong grasp of Agile methodology, including sprint management.
* Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English, with fluency in Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.