About Eightpoint Eightpoint is an internet technology company specializing in the agile development of products and content that address real-world interests, captivating users and driving significant growth for partners.
With offices in the United States and Cayman Islands, Eightpoint collaborates with partners globally on the next generation of user-centric offerings.
Our growing ecosystem includes innovative products like Weather Now, a sleek app that delivers real-time forecasts with clarity and ranks among the top three most-used weather apps in the U.S.; Check Heart Rate Now, a quick and easy wellness monitor; and Wave Browser, a powerful and secure way to search the web.
Every product we launch is designed to engage users, enhance daily life, and deliver real-world value.
Backed by data and driven by a relentless commitment to quality, Eightpoint moves fast, thinks big, and builds digital experiences that people love.
About the Role
We are looking for a PR & Social Media Specialist to lead public relations, media outreach, social media content strategy, and brand reputation management across our desktop and mobile product lines.
This person will play a centralized role in:
Crafting compelling brand narratives
Securing earned media coverage
Creating and posting engaging social and video content
Managing community engagement and brand reputation
Driving awareness for a diverse portfolio of consumer products
The ideal candidate is a strong English speaker and strategic communicator who can write press materials, design social content, produce and edit videos (YouTube), engage with online communities, build relationships with media and influencers, and monitor brand sentiment across platforms.
Key Responsibilities
Public Relations & Media Outreach
Develop and distribute press releases for product/feature launches, partnerships, and company milestones.
Proactively pitch to journalists, bloggers, and influencers to secure earned media coverage.
Build and maintain strong relationships with media contacts.
Identify timely PR opportunities across product categories.
Monitor industry trends and media coverage to inform outreach strategies.
Brand Reputation & Crisis Management
Track brand sentiment across media, social platforms, and app stores.
Lead crisis communication and rapid-response strategies when needed.
Collaborate with internal teams to escalate and resolve issues or harmful content.
Encourage positive user reviews and manage feedback loops across platforms.
Social Media Management, Content Creation & Influencer Outreach
Own day-to-day social media posting for multiple products, including content calendar management.
Design engaging graphics, write compelling copy, and produce short form videos.
Create and edit YouTube videos, including tutorials, promos, and brand storytelling content.
Respond to comments and DMs across platforms to build and maintain community engagement.
Measure performance (KPIs, engagement, growth) and optimize content strategy.
Identify, recruit, and manage influencer and creator partnerships.
Plan influencer campaigns aligned with product and brand goals, and track results.
Internal & External Communications
Draft and share company announcements, leadership content, and blog posts.
Keep internal Slack channels updated with press releases, media coverage, and key milestones.
Craft messaging for executive interviews, public speaking, and media appearances.
Ensure consistency and brand alignment in all public-facing communications.
Who You Are
2+ years of experience in PR, communications, media relations, or brand marketing.
Experience managing social media accounts and creating engaging content.
Strong English proficiency and storytelling skills across formats.
Proven ability to secure media coverage and build press relationships.
Solid understanding of brand reputation management and crisis comms.
Experience with influencer discovery, collaboration, and campaign execution.
Experience creating and editing YouTube videos (product walkthroughs, educational content, social video).
Proficiency in tools like Canva, Adobe Creative Suite, or CapCut.
SEO and ASO understanding
Experience with mobile apps or tech brands
Strong analytical skills for social and PR performance reporting