The Role
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This full-time position is ideal for a performance marketer seeking to drive business growth using paid platforms.
Key Responsibilities:
* Develop and execute paid search strategies aligned with business objectives to increase member acquisition across Google, Bing, and other relevant search platforms.
* Develop and execute paid social campaigns to acquire new members and retain existing ones.
* Collaborate with the sales team to align messaging and drive enterprise-level growth.
Campaign Optimisation:
* Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms.
* Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
Budget Management:
* Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Performance Reporting:
* Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms.
Ideal Profile:
* Requirements:
* A passion for excelling in all areas of work.
* Extensive experience achieving exceptional results with paid platforms like Google Ads, Meta Ads, and other paid social platforms.
* Demonstrated success running successful Google ads and Meta ads.
* Analytical, strategic, and creative skills when required.
* A growth mindset, embracing challenge, learning from feedback, and continuously seeking improvement.
* Perfectly spoken & written English.
* High integrity.