Job Summary
A highly motivated professional is sought to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud.
The ideal candidate will have a passion for driving measurable growth and transformation, and the ability to conceptualize and communicate complex technical concepts to both technical and non-technical audiences.
This role involves working with teams across the business to nurture leads, drive cross-sell and product utilization, and deliver exceptional customer experiences.
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Duties and Responsibilities:
* Marketing Automation/Development and Deployment: Work with stakeholders to design automated customer experiences and ad hoc email, SMS, and web personalization campaigns.
* Set-up and configure campaigns in Salesforce Marketing Cloud to support the Consumer Pathways personalization program.
* Leverage copy/designs created by the Content team to execute campaigns across various business units.
* Collaborate with cross-functional teams to understand segmentation, personalization and dynamic content needs within email journeys.
* Maintain Salesforce Marketing Cloud campaigns to keep content up to date while maximizing performance and efficiency.
* Assist with A/B testing and multivariate testing to optimize email campaigns for engagement and conversion.
* Monitor email deliverability and implement strategies to maintain a high sender reputation.
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Performance Analysis:
* Leverage Tableau dashboard, Salesforce and other tools to analyze campaign performance.
* Assess campaigns in terms of overall engagement, financial results, user demographics, trends, success metrics and more.
* Provide insights/recommendations for campaign improvement across channels.
* Develop periodic reports on campaign performance, insights and recommendations for internal and external stakeholder audiences.
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Qualifications:
* Salesforce Marketing Cloud expertise (i.e. Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns).
* 5+ years experience delivering highly-effective digital/email marketing campaigns.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Solid experience with performance reporting/success measurement.
* HTML/CSS.
* AMPscript.
* Excellent interpersonal skills.
* Ability to take initiative and lead, motivate, and oversee teams to produce results.
* Team player attitude and ability to work in a high energy environment.
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Preferred Skills:
* Salesforce Certifications.
* Basic Javascript.
* SQL.
* Experience with Salesforce Mobile Studio and Salesforce Personalization a plus.